Overview

Jordan’s Furniture in Reading, Massachusetts, introduced the “Beanstalk” adventure ropes course to its store on December 12, 2014. This exciting addition features a two-level Sky Trail® Navigator, a thrilling 69-foot Sky Rail™ zip line, and a kid-friendly Sky Tykes™ course called “Beansprout” for children under four feet tall.

Known for redefining retail with entertainment-focused attractions, Jordan’s Furniture continues its tradition of blending shopping with memorable experiences. The Beanstalk ropes course elevates indoor entertainment, providing families, children, and thrill-seekers with an interactive and fun-filled adventure.

Highlights

Project Scope:

• 9 poles and a 3.5-level Sky Trail® Explorer.
• 63 interactive elements.
• 4 Sky Rails™.
• 2 QUICKJump free-falls.
• 9-pole Sky Tykes® attraction with 15 elements tailored for children.

Capacity & Throughput:

• Sky Trail®: Over 1,500 daily participants on weekends.
• Sky Tykes®: Over 250 daily participants on weekends.
• Combined peak throughput: Over 6,000 daily rides.

Admission Pricing:

• $30.00 for a combo of Sky Trail®, Sky Rail™, and QUICKJump.
• $25.00 for Sky Trail® and Sky Rail™ combo.
• $8.00 for Sky Tykes®.

Client Testimonial

Eliot Tatelman, CEO of Jordan’s Furniture, praised the project as a unique attraction, stating:

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“This is the first Connecticut store for Jordan’s, and it has become a destination spot. People don’t go to Jordan’s for just furniture shopping. The Adventure Ropes Course sees youth groups, birthday parties, team-building events, and families of all ages. It’s just a fun place to be; it’s awesome.”

Key Outcomes

• Increased foot traffic and engagement, turning a furniture store into a community hub.
• Broadened target audience, appealing to families, adventure-seekers, and event organizers.
• Positioned Jordan’s Furniture as a pioneer in combining retail with interactive entertainment.

Impact: The innovative Sky Trail® installation has not only increased visitor dwell time but also boosted secondary revenue through food, beverage, and retail sales onsite. By offering a one-of-a-kind adventure experience, Jordan’s Furniture solidified its reputation as a destination that provides more than just shopping—it offers an unforgettable experience.