Start by asking: Who are you designing for? Soft play appeals to families with toddlers and younger kids. Ninja courses attract older children, tweens, and teens—especially those looking for physical challenges and social competition.
Space Requirements
Soft play typically requires less ceiling height and offers more layout flexibility. Ninja courses may need higher ceilings, more clearance, and reinforced flooring—but they command higher per-person spend.
Operational Considerations
Soft play needs minimal staffing and has lower maintenance costs. Ninja courses may require trained staff, supervision, and occasional inspection of moving elements and harness systems.
Revenue Potential
Soft play encourages longer visits and high-volume birthday bookings. Ninja courses excel in upsell opportunities—competitions, time-based pricing, and team events increase revenue per guest.
Brand Positioning
Soft play conveys safety and family-friendliness. Ninja courses align with active entertainment and skill-building. Many venues benefit from offering both—diversifying age appeal and length of stay.
